37%→
87%
87%
No-Show Systemsales-call show rate
Revenue systems · Built to scale
Building
Building 
systems
that scale your
business
without you at the centre of every moving part
Book a free 30-minute leak review
You'll leave with the 3 biggest leaks in your funnel, whether we work together or not.
From past builds
Built with Claude
Leaks fixed
Real data
Real data
Built with Claude48 hrs→
<1 hr
<1 hr
Proposal Engineper proposalTry the proposal generator →
Melrose DigitalsSales-call pipeline
Booked
Reminded
Showed
Closed
Show rate87%from 37%
Per proposal< 1 hr
1,772warm leads found
450+videos in 5 months
Real data1,772
CRM Systemwarm leads found that nobody had contacted
Real data450+
Video Content Production Systemvideos shipped in 5 months
The problem
Your competitors don't have better marketing. They have better systems.
01
Leads come in and nobody follows up fast enough
02
You can't say where your best clients came from
03
People book calls and don't show up
04
Your CRM was installed, never designed, and the team works around it
05
Marketing and sales still disagree on what counts as a lead
More traffic won't fix any of this. Better systems will.
How I make you money
How I make you money
In the order that pays back fastest: stop the leaks, add pipeline, raise deal value, then measure everything.
1Recover
1
Recover
Revenue already in your funnel
No-shows, stalled deals, abandoned checkouts and leads written off too early.
Usual first move
73of 204
Audit every lead marked Lost. On one client's list, 73 of 204 had broken phone numbers and had never been called.
2Grow
2
Grow
Pipeline you don't pay ads for
Partner and referral programs, webinars that build trust before the sales call, and social posts that turn into booked calls.
Usual first move
46in 48 hours
Put a partner email behind your next launch. One send brought 46 registrations in 48 hours.
3Convert
3
Convert
Offers and sales tools that close
Guarantees, proposals and positioning that make each deal worth more and quicker to sign.
Usual first move
0of 7
Benchmark your competitors' offers. In one premium market, none of 7 offered a guarantee, so I built five.
4Measure
4
Measure
One view from first click to closed deal
CRM, lead routing, automation and dashboards that show which channels actually make money.
Usual first move
Every lead
Check every lead against your CRM. That's where the hidden revenue shows up.
Proof
Proof
37% → 87%
sales-call show rate
- What was broken
- Calls were booking, but more than half the prospects never showed up.
- What I built
- Automated reminders, a pre-call nurture sequence and a same-day rebooking flow.
- Result
- Show rate went from 37% to 87%, with no extra ad spend.
46 in 48 hrs
registrations, $0 ad spend
- What was broken
- Webinars rarely cleared 20 attendees. Promotion was organic posts and paid ads, so every seat cost time or money.
- What I built
- Two channels they already had but weren't using: a nurture and reminder sequence to their own database, and ready-to-send email sequences for partners to share with their audiences.
- Result
- One partner send brought 46 registrations in 48 hours, with nothing spent on ads.
48 hrs → <1 hr
per proposal
- What was broken
- Each proposal was written by hand and took two days to reach the prospect.
- What I built
- A templated generator fed by CRM data and the notes from the sales call.
- Result
- Turnaround dropped from 48 hours to under one hour per proposal.
2 → 4–7
short-form videos a day, depending on complexity
- What was broken
- No KPIs and no view of capacity. One absence stalled production, and every bottleneck was answered with another hire.
- What I built
- A capacity-first workflow: one production process, one QA stage, and a live dashboard showing every editor's load and turnaround.
- Result
- Short-form output up 2 to 3.5x. Long form cut from 2–3 days to 1 day per video. Seven-plus revision rounds replaced by one streamlined QA process.
From the live dashboards
Three of the systems above, rebuilt from their real reporting screens. Click any of them for the full report. Brand names are swapped for their industry.
Webinar system
Webinar analyticsOne live session, start to finish
338registrants
47.34%show-up rate
160live attendees
7.10%watched replay
24replay attendees
Live attendees across the session
Values read from the platform's chart at 5-minute marks.
1:24:50average time in the live room
52.50%watched the full webinar
4.5 / 5attendee rating (6 ratings)
Video Content Production System
Snapshot 16 Sep 2026Content pipeline
565videos created
329videos completed
304short form approved
25long form approved
527 short form · 93%
38 long form · 7%
Ratio 14 : 1
74.0 hrsaverage turnaround per video, allocation to approval (323 videos)
CRM System · data capture audit
Before the rebuildA luxury wedding giveaway: strong demand, broken capture
428leads in 8 days, 427 distinct people
104could not be phoned (24.3%), corrupt or placeholder numbers
0leads with budget or guest data to qualify them
1meeting booked from 428 leads
Fixed: the entry form and CRM were rebuilt so every lead carries the fields sales needs. The audit also surfaced a new segment: 51.9% of entrants were already married, an anniversary and vow-renewal audience nobody was selling to.
How we work together
How we work together
Start with clarity, then build, then keep it running.
Systems Audit
A full review of your tools, follow-up, tracking and pipeline. You get a ranked fix list and a 90-day build plan, so you know what's broken before you spend on a build.
Build Sprint
One system, scoped and shipped: a CRM rebuild, lead routing, a follow-up sequence or a funnel. The fixed scope and outcome are agreed before work starts.
Fractional Revenue Lead
I own your systems as part of your team: weekly calls, Slack access, upkeep and one new build a month, without a full-time salary.
Not ready to build? Advisory sessions give you a clear call on what to fix, what to build and what to ignore.
Who this is for
Who this is for
Founders whose growth still depends on them personally
Service businesses and agencies losing leads to slow or manual follow-up
Teams with a CRM and a pile of tools but no clear system
✕
Not a fit if you're pre-revenue or looking for someone to just run ads.
Meet Jane
the mind behind Melrose Digitals
9+years of marketing experience
$600Mtotal revenue generated
115+brands worked with
450+videos shipped in 5 months
No-Show System37% → 87% sales-call show rateTBC
Proposal Engine48 hrs → under 1 hr per proposalTBC
Partner-led webinars46 registrations in 48 hrs, $0 ad spendTBC
Content production system2 → 4–7 short-form videos a day2026
Experience from:
I've spent the last few years inside growing businesses, finding the revenue that slips through the cracks: leads nobody called back, sales calls people didn't turn up to, and deals that stalled after a great first meeting.
I'm a builder at heart, and I move fast. Where others see a long project plan, I see the first thing we can ship this week.
If your business is growing but it still feels like everything depends on you, let's talk.
FAQ
Questions, answered
It depends on the scope. The Systems Audit is a fixed fee, and each Build Sprint is quoted up front once we've agreed the scope and outcome. On the leak review I'll tell you which option fits and roughly what it costs.
The Systems Audit takes 2 weeks and ends with a ranked fix list and a 90-day build plan. A Build Sprint ships one system in 4–8 weeks, with the scope and outcome agreed before work starts.
Yes. The audit starts with the tools you already pay for, and the fix list tells you what to keep, what to fix and what to replace.
We spend 30 minutes on your funnel and you leave with the 3 biggest leaks in it, whether we work together or not. If there's a fit, I'll tell you which option suits you and roughly what it costs.
Find out where your revenue is leaking.
30 minutes, free. You'll leave with the 3 biggest leaks in your funnel.
Book your leak review